Lu Mo: To paint a beautiful picture of life for young people

Recently, four Chinese women entrepreneurs were shortlisted in the 2021 Ernst Young Asia Pacific Successful Women Entrepreneurs Program. Lv Mo, the 32-year-old founder and CEO of the home lifestyle brand You Living, is one of them. Lv Mo took some time from her busy schedule for an interview with China Women's Daily.

Spot the pain of the market and start up her business

Lv's connection to furniture industry started from her family.

In 1990's, her parents established their business and created a high-end home brand Mexarts. She witnessed the changes and growth of the family business over the 20 years.

In 2011, Lv Mo graduated from International Business Major of the University of Nottingham and further her study on Advanced Business Management in University of Bath in UK. After receiving her Master Degree, she was selected as the only management intern from Asia and started working at IKEA at Birmingham, UK. In 2014, she decided to go back to China and work for the family business on branding as Director of Mexarts Brand Center.

In 2018, newly wedded Lv came across the pain that happened to all young people when decorating her home and selecting furniture. As keen as she was, she seized the opportunity. In March, she started to prepare for a new brand Yangzi. In only three months, Yangzi's collections were launched on the internet and soon favored by urban youths.

Meet young people's value of life with easy and healing design

As a home lifestyle brand for young people, it is a compulsory course for Lv Mo to understand the value of life of this generation of young people.

She found that what the young people nowadays pursue is quite different from that of previous generations. Compared with the older generations that concern about the living room decoration and layout, young people now prefer larger bedrooms and bathrooms and pay more attention to the comfort of living.

Lv Mo believed that the product design should be relaxing and healing. After proper matching, the atmosphere of the whole family should be relaxed and breathable.

Adjust operation strategy to meet the covid challenge

The globally spread covid-19 posed serious threat to female entrepreneurs around the world but also generated new opportunites for them as cloud economy and home economy thrived.

In the obstructed business model , Lv Mo led the team to find a new breakthrough and open up a new battlefield. An extendable dining table of You Living was used as a table tennis table, and books were used as a net. During the isolation period of the epidemic, an employee of You Living had a table tennis match in his family, which added lots of fun to the dull isolation life. This video was uploaded to Tik Tok and was viewed nearly a million times.

Nowadays, despite her busy schedule, Lv Mo knows that there is no shortcut to create beautiful things. In the face of challenges, she always believes that the ability to continuously innovate and learn is the most critical in changes, especially in the current environment. Nowadays, although her schedule is densely packed, Lv Mo knows that there is no easy shortcut to create a beautiful thing. In the face of challenges, she always believes that to continuously innovate and learn is the most critical ability in changes, especially in the current environment where the external environment is full of variables, the ability to create a company's sustainable growth is even more important.

"If you compare a company to a big ship, the CEO is the helmsman who not only needs to notice the present, but also to judge the future direction that is to organize the team and resources to the right direction." She hopes that she is not alone in the frontline. Instead, she wants the team to move forward to her pace so that each team member can "strive" to grow toward the common goal.