On August 8, Roewe R SPACE showroom was unveiled by Huangpu River. Specially for showcasing Roewe's high-end R series E-automobile, R SPACE collaborated with nine big brands, including You Living, Xiaohongshu, Eleme, Zhihu and ext. to hold a 31-day themed branding event pivoting lifestyle, culture, science & technology and art.
On August 30, You Living had a sharing salon about music, science & technology and home that attracted many attentions.
The second floor of R SPACE is an ideal life space where audience can immerse in a sensational world. You Living's Jazz sofa, which was displayed in the space and has an orange color that is resonant to the view by the riverside.
Yohei Kuwano, Design Director of You Living and a famous Japanese designer who has won the IF and GOOD DESIGN design awards many times, was the keynote speaker who shared with everyone on the theme of "realizing the imagination of easy life with design".
"Design touches you through visual and body sensation, and it will also resonate through the mind." Yohei Kuwano's sharing, fully demonstrates how design can bring people a relaxed life; color, light, size of the space, the shape and material of the object, and the way the furniture is displayed can all affect people's actual experience of life. The concept of "inevitable design" determined by human body advocated by Yohei Kuwano. Based on practical aesthetics, it creates a relaxing and pleasant living space for people with natural and unintentional design derived from the human body.
With its simple and light design style, the products of You Living have been recognized by young consumers: starting from the needs of users and the human body, they combine inevitable design with natural materials, making furniture a reliable and warm partner in people's lives. This year, on the 2nd anniversary of You Living, we put forward the brand proposition of "You Living makes Life Easy", hoping to let more young people "realize the imagination of easy life" with open design concepts and the ultimate cost-effectiveness.
It's not uncommon for furniture brand to have cross-border collaborations. However, in the exploration of lifestyles, You Living looks further than other brands. As a home lifestyle brand for young people, the cross-border cooperation between You Living and Roewe is not to imply a good life standard of owning house and car, but to realize the beautiful imagination of future life through the collision of technology and design.
Despite of the distinctive DNA of two brands, they shared a common goal of pursuing an ideal lifestyle. While Roewe leads in new trendy Chinese brand with technology, You Living create an easy lifestyle with considerate design.
Nowadays, automobile has transformed from a vehicle to a moving living space and it concerns about life and emotional experience from the perspective of design. The cross-border collaboration between Roewe and You Living will display a beautiful blueprint of future life.